Aeroflot Chinese Restaurant’s Traveller Guide
OUR ROLE
- Production & Execution
- Marketing & PR
- KOL Selection
- Design
- Photography & Video
- Hospitality Management
- Restaurant Scouting
Based on the fact that Chinese tourists traveling abroad like to eat Chinese food, City Moments planned and organized a trip of 6 famous Chinese bloggers to travel to 7 European cities (Moscow, Paris, Barcelona, London, Rome, Venice and Berlin) to test and rate Chinese restaurants and at the same time blog about the whole trip and their experience flying with Aeroflot. As a result of the campaign a PDF guide to the best Chinese restaurants in Europe was created and promoted online through social media. People interested to travel abroad could download the guide, which showed them to the best Chinese restaurants.