Aeroflot Christmas Campaign
OUR ROLE
- Tree Design
- Concept Creation
- Production & Execution
- Photography & Video
- Licensing & Venue Scouting
- Rundown Planning
City Moments was commissioned to design and display Aeroflot Christmas trees in Shanghai / Beijing for a period of 2 weeks. For the activation two attractions were developed. An interactive photo-booth in Shanghai, where customers could print out their customized pictures and share Aeroflot Christmas greetings online (Weibo/Wechat) as well as an induction bike in Beijing that lit up the Aeroflot logo when customers were pedaling on it. The activation was a big success with thousands of participants.