To promote the new in-seat USB chargers on Aeroflot airplanes, City Moments came up with a concept to tie the airline promotion campaign to the existing Touchmedia USB chargers in 10,000 Shanghai taxis. Taxi customers were able to charge their mobile phones for 3 minutes for free while Aeroflot advertisement was shown on the screen in front of them. For unlimited charging the guests could scan the Aeroflot QR code and receive an ad on their mobile displays. The campaign ran for 3 months. The project received an internal award for being one of the most successful campaigns of the year.