Corona Venue Branding
OUR ROLE
- Concept Creation
- Execution
- Design
Corona planned to create a concept for one of it’s brand outlets, El Luchador in Yongkang Road, Shanghai. For this project City Moments was hired to come up with a concept that fits the brand as well as the venue’s style and character. To follow the style of the venue a minimal branding concept was developed using images of the Luchador wrestlers painted directly on the surface in order to keep the original style of them.